Peak Performance – Titleist Performance Studio at Roger Dunn Golf of Santa Ana

Most golfers in the greater Orange County area are quite familiar with all the golf-related equipment, apparel and accessories assembled within the spacious confines of the Roger Dunn Golf Shops Superstore in Santa Ana, Calif. But the store has never offered anything quite like what it unveiled on September 17, when Titleist opened a state-of-the-art club-fitting studio. The Titleist Complete Performance Studio is a 1,500-square-foot indoor bay that is being billed “the largest we’ve ever built,” according to David Kern, Vice President of Club Sales for Titleist. “It allows us to fit every club in the bag with both a full-swing area and a very large short-game space and putting green. “This is truly a unique experience that will allow golfers the opportunity to experience Titleist golf clubs from tee to green. We’ve never done this before in an indoor retail environment.” The studio opened the same day that Titleist unveiled its new line of 917 metal woods. The idea for the center was conceived when Titleist was approached by Roger Dunn Golf Shops to upgrade its previous Titleist Fitting Bay. Well aware of the importance of the partnership between the retailer and manufacturer, Titleist jumped at the opportunity. “The [...]