Nike Golf Store at Roger Dunn Golf Superstores of Santa Ana, CA

Worldwide Golf Shops President Al Morris sat down with us to discuss the brand new, state of the art, Nike Golf Store inside the Roger Dunn Golf Shops Superstore in Santa Ana, California. WGS Blog: Tell us what is going on in the Roger Dunn Golf Superstore in Santa Ana, California? Al Morris: Nike has partnered with Worldwide Golf and Roger Dunn to develop a new shop environment inside our Santa Ana location. WGS Blog: How was this idea born/how did it come about? Al Morris:  Nike has done this type of concept with other categories such as Basketball and they were looking for the right retail partner in Golf. They approached us, we liked the idea and we worked together to make it happen. WGS Blog: What’s different about this as opposed to another vendor area in the store? Al Morris: The space allows Nike to tell a head-to-toe product story to consumers. He or she can experience all categories together as one brand without having to go from department to department in the store. The consumer can view and try on a wide assortment of apparel and footwear, as well as demo and get fit for a club or [...]